Success Stories

Minnesota Twins		The Challenge KSTP-TV (ABC) wanted to provide a unique advertising option to the Minnesota Twins that would boost season ticket package sales at Target Field. The Solution KSTP-TV added the TiWi weather window to the main weather page for the Twins. The Result According to Mike Tuckner, Digital Sales Director at KSTP-TV, the TiWi Weather Window was clicked 6x more often than the prior Twins Leaderboard campaign.


Pillsbury Cinnabon Cinnamon Rolls		The Challenge Spotlight Pillsbury Cinnamon Rolls featuring Cinnabon to customers in the Midwest and Southeast during peak winter months of Nov 2010 –January 2011. The Solution A mixture of sites from TiWi's digital ad network was selected based on regional delivery for exposure on Home Page widget and Weather Window. The Result According to Katy Dickson, Vice-President of Integrated Brand Marketing for Pillsbury, the TiWi campaign – with its immersive, content relevant delivery -- outperformed the industry average click through rate 8-to-1.

How can I add weather to my website?

Newspapers, Television and Radio online sites provide valuable content to your large and growing audience that prefers to receive information digitally. These viewers expect your site to deliver high-quality content that they need in their daily lives. This content includes innovative, interactive weather information. And with TIWI, your site has the added advantage of a new revenue stream due to the selling of the Weather Window ad space.

How can I advertise in your network?

TIWI's weather content is a market-driven enhancement to any media Web site due to the simple, documented fact that weather is a Top 4 reason for Internet users to go to the Web. According to the Pew Internet and American Life Project, checking the weather online is at the top of the list of "Daily Internet Activities." Checking weather online is an important part of the daily routine for all Web visitors.

Success Stories

The Challenge

The Solution

The Result

The Challenge

The Solution

The Result

How can I add weather to my website?

How can I advertise in your network?

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