MINNEAPOLIS, MN – January 5, 2011 – Totally Interactive Weather, LLC (TiWi), a leading eCommerce Digital Media company announced today the selection of its new Board of Advisors to support management’s business development initiatives in areas of digital weather content and online advertising.
The new Board members include:
Dan Buendo, President of the Independent Free Papers of America
Mr. Buendo is an industry-leading print and digital media expert. Throughout its 30 year history, the New Jersey headquartered IFPA has served its hundreds of newspaper publisher members across the U.S. in reaching 11 million households each week. Mr. Buendo also brings 19 years of media industry leadership as President and Publisher of newspaper publications. He received a Bachelor’s degree from the University of Massachusetts at Amherst - Isenberg School of Management.
J. Peter Donlon, Managing Principal of Business Growth Strategies, LLC
As a Board member, President, COO and Executive Vice President of Sales & Marketing, Mr. Donlon has driven profitable revenue growth supported by the commercialization of new products in Information Service companies. As Managing Principal at Business Growth Strategies, a business advisory consulting service, Mr. Donlon’s expertise is in creating sales optimization strategies, high-impact client relationships, and strategic alliances for emerging-stage companies. He previously served as Chief Operating Office at PrimeStreet Corporation, a private equity funded Web company, which successfully raised $40 million and acquired Palo Alto-based eLease Financial Services, Inc. He was also President of USA Administration Services, a wholly-owned subsidiary of Transamerica Corporation. Mr. Donlon received a B.A. in Economics with Academic Distinction from Union College and an M.B.A. in Marketing & Finance from Northwestern University’s Kellogg School of Management. He was selected for a Thomas J. Watson Fellowship for work in Europe, and for a U.S. Business Development Fellowship for work in India.
"Dan And Peter each bring strong executive leadership experience and we look forward to leveraging their collective insights as Board members," said Dave Dahl, CEO and founder of TiWi. "This seasoned Board, along with our management team, will prove invaluable in evaluating strategic expansion opportunities and in moving TiWi forward as a market leader."
About Totally Interactive Weather, LLC (TiWi)
TiWi is a leading national digital media organization blending innovative weather technologies with advanced advertising capabilities. TiWi’s mission is to deliver the most engaging, interactive and productive advertising and weather to online visitors. Our Weather Tools are utilized by over 300 newspaper, television and radio web sites to deliver value-add content to their visitors. The Weather Tools also provide a unique ad space for advertisers to effectively extend their reach of existing offline and online campaigns and maximize ad spend return. With over 2.0 million unique visitors (and delivering over 20 million impressions) each month, ads are presented to viewers who are in “active search mode” and arriving to ads on purpose – not randomly web surfing for entertainment. For more information about TiWi, please visit www.mytiwi.com or call 651.324.2029.