Audience Metrics

As a leading Digital Media Company, TIWI’s online advertising solutions extend the reach of our clients’ existing online and offline campaigns - targeting national/regional/local target markets.

TIWI Weather Window ads generate more than 2.9 million unique visitors each month with over 16 million page views each month
TIWI Growth:
- 140% YOY increase in unique visitors
- 182% YOY increase in page views
Online Newspaper Subscriber Demographics, according to Nielson:
- Currently, 44% of Internet users visit an online newspaper site; the number of unique visitors to Web newspaper sites growing 11% annually.
- Time spent on newspaper’s site averages 43 minutes/person.
- Men 56%
- Women 44%
- 21% had HHI between $100,000 - $150,000
- 52% had at least a bachelors degree
- Occupation Professional, Managerial, Financial 31%
- Married 63%
Online Radio Demographics, according to Arbitron:
- 21% of the US population listens to online radio monthly

An important question is what are online visitors looking for when they go to a Web media newspaper/radio/television site? It has been determined that seeking out weather information is one of the top interests of online visitors:

How can I add weather to my website?

Newspapers, Television and Radio online sites provide valuable content to your large and growing audience that prefers to receive information digitally. These viewers expect your site to deliver high-quality content that they need in their daily lives. This content includes innovative, interactive weather information. And with TIWI, your site has the added advantage of a new revenue stream due to the selling of the Weather Window ad space.

How can I advertise in your network?

TIWI's weather content is a market-driven enhancement to any media Web site due to the simple, documented fact that weather is a Top 4 reason for Internet users to go to the Web. According to the Pew Internet and American Life Project, checking the weather online is at the top of the list of "Daily Internet Activities." Checking weather online is an important part of the daily routine for all Web visitors.